Innovating sustainable ideas
Sandra Horlings is a branding and marketing consultant specialising in sustainable business development in a circular economy. Sandra is currently the Identity and Impact Strategist at Innoboost in Amsterdam. Innoboost is an innovation collective boosting the development and commercialization of circular economy solutions. It embarks on a co-creation journey, solving real business dilemmas one fact at a time to keep the world liveable and thriving and business blooming. She is co-author and editor of ‘Brands with a Conscience’ and board member of Nima Wereldmarketers.
Some of the Circular Economy measures and products listed by Sandra include ACBC Modular shoes, E-scooter rental service, Bundlee, MUD jeans, Fairphones, ‘Son of a Tailor: Made to Order+3D Knitting’ and Philips Lumify Ultrasound. She believes that a lot of technological innovations can come up with alternatives to pollution which will boost the economy, which would further prevent migration and encourage preservation. Circular economy will also help in closing the gap between generations, able to revive community bonding and moving towards more of an organic development than dogmatic formula of development.